Direct mail marketing isn't dead! You just need to use the right tactics to get results. Many business owners try direct mail marketing once. They use a generic postcard design template, send out a few hundred postcards, never get any calls, and then they assume direct mail just doesn't work. If your direct mailing campaigns aren't getting results, you probably aren't using the right tactics. Making some changes will help keep your postcards out of the trash and in front of potential customers' eyes.
If you provide local services, brand awareness needs to be a top priority. It is vital for your business to rule your service area. Your competitors are dependent on the same limited pool of local clients that you are, Whoever establishes brand dominance in the area will take the lion's share of clients. Here are some ways to saturate your service area with your brand.