Pay-Per-Click and Search Engine Marketing Campaign Management
It's more than just text ads.
The traditional text-only search ad is only the tip of the iceberg when it comes to PPC and SEM advertisement options. We combine many ad formats and tactics to build a comprehensive digital marketing PPC and SEM strategy, tailored to your business. Then we continuously monitor, optimize, and manage your campaign to fine-tune it for maximum effectiveness and budget efficiency.
PPC and SEM marketing campaigns need continuous management, they aren't "set it and forget it" ads. Ideally, the campaign should be monitored on a daily basis with adjustments being made as needed. Most business owners simply don't have that much extra time in their schedule. That's what we're here for!
We handle every aspect of creating, monitoring, and managing your pay-per-click and search engine marketing campaigns. Our professional digital marketing management services will keep your campaigns running at peak performance.
Get found by people searching for the products and services you provide. Search ads are triggered by specific keywords related to your business and services. Search ads mostly are primarily text ads, but they can be enriched using advanced features called ad extensions as well. Search PPC marketing campaigns allow you to put your business up there with the first page results. This is great if you are a small business with larger competitors or still working on building up your website's SEO.
Display ads are great to use in tandem with search campaigns. These ads display as a graphic or banner on other sites within the platform's display network. Display ads are great for remarketing to previous website visitors across the internet who didn't convert on their last visit.
Video allows people to experience your brand in a way unlike any other on the internet. Video campaigns let you advertise to people on YouTube and some other places across the web. Video ad campaigns are another great tool to use for remarketing your brand to previous website visitors. Video ads are also great for building brand awareness and advertising new product lines or service launches. We can set up your video campaign using a video you already have or produce a new video ad for you.
Local ad campaigns are great for brick-and-mortar businesses looking to increase foot traffic coming through the door. Local ads focus on displaying your business on map results based on keywords related to your products or services.
We Leverage Advanced Features to Maximize Results
We help keep your business top-of-mind for recent visitors by implementing remarketing tools with your campaigns. Visitors to your website get added to custom remarketing audience lists.
These lists are used to precisely target display ads to the visitors who didn't convert on their first visit. That way, when they're ready to buy, you're the first name that comes to mind!
Track call conversions coming from your ads and access detailed call reports. We set up advanced call tracking features which will provide you with information such as call time, duration, answered/missed, caller number, and more! You can even review an audio recording of recent calls if you want.
We set up various ad extensions for your campaigns and ad groups to provide additional info and add enhanced features to your ads.
Dynamically generated ads use specific parameters and content from selected pages on your site to target and generate search ads that are tailored to the viewer's specific search query. This way you don't have to worry about missing out on a customer using an obscure search term to find your products and services.
Take your PPC / SEM campaigns to a new level
We leverage advanced tools and features to boost your PPC and SEM campaign performance. These tools help you achieve better results and improve ROI while also better understanding and tracking your ads' performance.